{"id":7115,"date":"2025-10-17T18:01:05","date_gmt":"2025-10-17T16:01:05","guid":{"rendered":"https:\/\/www.hicandidate.com\/campaign-formats\/"},"modified":"2025-10-18T14:27:24","modified_gmt":"2025-10-18T12:27:24","slug":"campaign-formats","status":"publish","type":"page","link":"https:\/\/www.hicandidate.com\/en\/performance-recruiting\/campaign-formats\/","title":{"rendered":"Campaign Formats"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7115\" class=\"elementor elementor-7115 elementor-6789\">\n\t\t\t\t\t\t\t\t\t<section class=\"lk-shape lk-shape-blur-2 elementor-section elementor-top-section elementor-element elementor-element-260999f7 mb-10 pt-12 pt-md-14 mt-n11 lk-shape lk-shape-fluid-x lk-shape-blur-2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"260999f7\" data-element_type=\"section\" data-settings=\"{&quot;shape_divider_top&quot;:&quot;landkit-blur-2&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default align-items-center text-center text-md-left\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-489f8402 col-12 col-md-6\" data-id=\"489f8402\" data-element_type=\"column\" data-settings=\"{&quot;_aos_animation&quot;:&quot;fade-right&quot;}\" data-aos=\"fade-right\" data-aos-delay=\"\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eda5f00 elementor-widget elementor-widget-image\" data-id=\"eda5f00\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1361\" height=\"901\" src=\"https:\/\/www.hicandidate.com\/wp-content\/uploads\/illustration-2-1.png\" class=\"img-fluid mw-130 float-right mb-6 mb-md-0 attachment-full size-full wp-image-6439\" alt=\"\" srcset=\"https:\/\/www.hicandidate.com\/wp-content\/uploads\/illustration-2-1.png 1361w, https:\/\/www.hicandidate.com\/wp-content\/uploads\/illustration-2-1-300x199.png 300w, https:\/\/www.hicandidate.com\/wp-content\/uploads\/illustration-2-1-1024x678.png 1024w, https:\/\/www.hicandidate.com\/wp-content\/uploads\/illustration-2-1-768x508.png 768w\" sizes=\"(max-width: 1361px) 100vw, 1361px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2002b6bc col-12 col-md-6\" data-id=\"2002b6bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c999aa elementor-widget elementor-widget-heading\" data-id=\"6c999aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"landkit-elementor-heading__title display-4 elementor-heading-title elementor-size-display-4\">\nRecruiting campaigns with a system:\n<span class=\"landkit-elementor-highlighted-heading__highlighted-text text-primary\">Single Boost, Always-on &amp; Brand Campaign<\/span><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd723f0 text-muted mb-0 elementor-widget elementor-widget-text-editor\" data-id=\"4dd723f0\" data-element_type=\"widget\" data-settings=\"{&quot;_aos_animation&quot;:&quot;fade-left&quot;,&quot;_aos_animation_delay&quot;:100}\" data-aos=\"fade-left\" data-aos-delay=\"100\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>HiCandidate\u2122 controls your social and programmatic campaigns data-based across all relevant platforms \u2013 automatically, efficiently and optimized for application quality.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c93a1a8 py-8 py-md-11 bg-gray-200 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c93a1a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no no-gutters\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-573c3108\" data-id=\"573c3108\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4ecdb711 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ecdb711\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1ff6e24 col-12 col-lg-12 d-lg-flex pb-1 mb-4\" data-id=\"1ff6e24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baf26aa card elementor-widget elementor-widget-text-editor\" data-id=\"baf26aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Single-boost Campaigns: Fast Reach, Fast Applications<\/h2><p>If positions need to be filled at short notice, Single Boost is the right choice.<br>HiCandidate\u2122 distributes the available budget across the appropriate channels \u2013 such as Meta, LinkedIn or Programmatic \u2013 and ensures maximum visibility in a short time.<\/p><p><strong>What HiCandidate\u2122 enables:<\/strong><\/p><ul><li>Dynamic budget distribution across social &amp; programmatic platforms<\/li><li>Automatic activation with short setup time<\/li><li>High reach through optimized frequency and audience control<\/li><li>Automatic termination upon reaching the target or end of runtime<\/li><\/ul><p><strong>The added value for your recruiting:<\/strong><\/p><p>You reach many suitable applicants in the shortest possible time \u2013 ideal for time-critical positions, seasonal campaigns or short-term personnel requirements.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5886a card elementor-widget elementor-widget-text-editor\" data-id=\"2c5886a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Always-on Campaigns: Permanent Visibility for Continuous Applications<\/h2><p>Always-on is the most sustainable form of performance recruiting.<br>Instead of starting recurring individual campaigns, your recruiting campaign runs continuously \u2013 with automatic optimization of budgets, platforms and creatives.<\/p><p><strong>What HiCandidate\u2122 enables<\/strong><\/p><ul><li>Continuous activation with AI-based budget optimization (AutoAllocation &amp; Optimizer)<\/li><li>Continuous performance monitoring<\/li><li>Automatic shifting of budgets to best-performing channels<\/li><li>Adaptation of the creatives to current application data<\/li><\/ul><p><strong>Recruiting impact<\/strong><\/p><p>Once set up, your campaign works permanently for you \u2013 with stable application numbers, falling CPA costs and minimal administrative effort.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4074b8b card elementor-widget elementor-widget-text-editor\" data-id=\"4074b8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Brand Campaigns: more Visibility for your Employer Brand<\/h2><p>With Brand Campaigns, you don&#8217;t advertise individual jobs, but specifically landing pages that make your employer brand tangible. These can be category pages (e.g. &#8220;Jobs for nurses&#8221;), benefit pages with advantages and insights or initiative pages with a short application option. This is how your employer brand appears in addition to specific job advertisements \u2013 for more reach, recognition and trust.<\/p><p><strong>Functional highlights<\/strong><\/p><ul><li>Focus on landing pages instead of individual positions<\/li><li>Targeting reach, engagement and video views<\/li><li>Combination of static, video and story ads on social and programmatic channels<\/li><li>Integration of employer branding content, benefits or employee testimonials<\/li><li>Measurable awareness KPIs such as CTR, engagement rate and brand lift<\/li><\/ul><p><strong>Impact in everyday recruiting<\/strong><\/p><p>Brand Campaigns create the basis for a sustainable recruiting ecosystem. A strong employer brand ensures that candidates already know you before they actively apply \u2013 and reduces your recruiting costs per application in the long term<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-630b3ff9 pt-8 pt-md-11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"630b3ff9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no no-gutters justify-content-center\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c6ccc32\" data-id=\"2c6ccc32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e5c7ac4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5c7ac4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-45b37a98\" data-id=\"45b37a98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35fe255f elementor-widget elementor-widget-testimonial\" data-id=\"35fe255f\" data-element_type=\"widget\" data-widget_type=\"testimonial.testimonial-card\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"card card-row shadow-light-lg\">\n            <div class=\"row no-gutters\">\n                \n                <a class=\"col-12 col-md-6 bg-cover card-img-left\" style=\"background-image: url(https:\/\/hicandidate.com\/wp-content\/uploads\/photo-1-1.jpg);\" href=\"#\">\n\n            <!-- Image (placeholder) -->\n            <img decoding=\"async\" width=\"775\" height=\"666\" src=\"https:\/\/www.hicandidate.com\/wp-content\/uploads\/photo-1-1.jpg\" class=\"img-fluid d-md-none invisible attachment-full size-full wp-image-6421\" alt=\"\" srcset=\"https:\/\/www.hicandidate.com\/wp-content\/uploads\/photo-1-1.jpg 775w, https:\/\/www.hicandidate.com\/wp-content\/uploads\/photo-1-1-300x258.jpg 300w, https:\/\/www.hicandidate.com\/wp-content\/uploads\/photo-1-1-768x660.jpg 768w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/>\n            <!-- Shape -->\n            <div class=\"shape shape-right shape-fluid-y svg-shim text-white d-none d-md-block\">\n                <svg viewBox=\"0 0 112 690\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M116 0H51v172C76 384 0 517 0 517v173h116V0z\" fill=\"currentColor\"\/><\/svg>            <\/div>\n\n        <\/a>\n                <div class=\"col-12 col-md-6 order-md-1\">\n\n                    <!-- Body -->\n                    <div class=\"card-body\">\n                        <blockquote class=\"blockquote mb-0 text-center\">\n\n                            \n                            <!-- Text -->\n        <p class=\"testimonial__content mb-5 mb-md-7\">\"Strong employer brands win talents not only through open jobs \u2013 but through trust, recognition and emotional closeness.\nA brand campaign ensures that candidates already know you before they apply \u2013 and that is exactly why they make the decisive click.\"<\/p>\n                            \n                        <\/blockquote>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53b656f8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"53b656f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no no-gutters\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1240e0d0 no-min-height\" data-id=\"1240e0d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bbef59b elementor-widget elementor-widget-lk-dividers\" data-id=\"5bbef59b\" data-element_type=\"widget\" data-widget_type=\"lk-dividers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"elementor-dividers\">\n                        <div class=\"shape svg-shim text-gray-200 shape-bottom shape-fluid-x\">\n                <svg viewBox=\"0 0 2880 48\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 48h2880V0h-720C1442.5 52 720 0 720 0H0v48z\" fill=\"currentColor\"\/><\/svg>            <\/div>        <\/div>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Recruiting campaigns with a system: Single Boost, Always-on &amp; Brand Campaign HiCandidate\u2122 controls your social and programmatic campaigns data-based across all relevant platforms \u2013 automatically, efficiently and optimized for application quality. Single-boost Campaigns: Fast Reach, Fast Applications If positions need to be filled at short notice, Single Boost is the right choice.HiCandidate\u2122 distributes the available [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":7142,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-7115","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.hicandidate.com\/en\/wp-json\/wp\/v2\/pages\/7115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hicandidate.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hicandidate.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hicandidate.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hicandidate.com\/en\/wp-json\/wp\/v2\/comments?post=7115"}],"version-history":[{"count":1,"href":"https:\/\/www.hicandidate.com\/en\/wp-json\/wp\/v2\/pages\/7115\/revisions"}],"predecessor-version":[{"id":7116,"href":"https:\/\/www.hicandidate.com\/en\/wp-json\/wp\/v2\/pages\/7115\/revisions\/7116"}],"up":[{"embeddable":true,"href":"https:\/\/www.hicandidate.com\/en\/wp-json\/wp\/v2\/pages\/7142"}],"wp:attachment":[{"href":"https:\/\/www.hicandidate.com\/en\/wp-json\/wp\/v2\/media?parent=7115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}