Recruiting Campaigns – Boost, Always-On & Brand Campaigns

Recruiting campaigns with a system: Single Boost, Always-on & Brand Campaign

HiCandidate™ controls your social and programmatic campaigns data-based across all relevant platforms – automatically, efficiently and optimized for application quality.

Single-boost Campaigns: Fast Reach, Fast Applications

If positions need to be filled at short notice, Single Boost is the right choice.
HiCandidate™ distributes the available budget across the appropriate channels – such as Meta, LinkedIn or Programmatic – and ensures maximum visibility in a short time.

What HiCandidate™ enables:

  • Dynamic budget distribution across social & programmatic platforms
  • Automatic activation with short setup time
  • High reach through optimized frequency and audience control
  • Automatic termination upon reaching the target or end of runtime

The added value for your recruiting:

You reach many suitable applicants in the shortest possible time – ideal for time-critical positions, seasonal campaigns or short-term personnel requirements.

Always-on Campaigns: Permanent Visibility for Continuous Applications

Always-on is the most sustainable form of performance recruiting.
Instead of starting recurring individual campaigns, your recruiting campaign runs continuously – with automatic optimization of budgets, platforms and creatives.

What HiCandidate™ enables

  • Continuous activation with AI-based budget optimization (AutoAllocation & Optimizer)
  • Continuous performance monitoring
  • Automatic shifting of budgets to best-performing channels
  • Adaptation of the creatives to current application data

Recruiting impact

Once set up, your campaign works permanently for you – with stable application numbers, falling CPA costs and minimal administrative effort.

Brand Campaigns: more Visibility for your Employer Brand

With Brand Campaigns, you don’t advertise individual jobs, but specifically landing pages that make your employer brand tangible. These can be category pages (e.g. “Jobs for nurses”), benefit pages with advantages and insights or initiative pages with a short application option. This is how your employer brand appears in addition to specific job advertisements – for more reach, recognition and trust.

Functional highlights

  • Focus on landing pages instead of individual positions
  • Targeting reach, engagement and video views
  • Combination of static, video and story ads on social and programmatic channels
  • Integration of employer branding content, benefits or employee testimonials
  • Measurable awareness KPIs such as CTR, engagement rate and brand lift

Impact in everyday recruiting

Brand Campaigns create the basis for a sustainable recruiting ecosystem. A strong employer brand ensures that candidates already know you before they actively apply – and reduces your recruiting costs per application in the long term

"Strong employer brands win talents not only through open jobs – but through trust, recognition and emotional closeness. A brand campaign ensures that candidates already know you before they apply – and that is exactly why they make the decisive click."